Razors are a multi-billion-dollar industry. Some 70
per cent of men and 90 per cent of women who shave
typically use a razor; the rest use electric shavers. That's
big business, and likely the reason there's always a new razor
in shops, promising a super-close shave.
The latest products from the top two manufacturers are
battery-operated vibrating razors: the Schick Quattro Power,
which has four blades in the cartridge head, and Gillete's
Venus Vibrance for women and five-bladed Fusion Power
for men. These razor lift hairs, making them easier to cut, says Eric Kraus of the Gillette Company.
Down the road, look for diversified products, such as electrics that allow for precision shaping, following the rise in popularity of goatees, says Kristin Branch of Remington electric shavers. Companies are always looking to make razors more comfortable, while developing new mechanisms that allow maximum contact. "Each product we introduce is a step up in performance. And when we release that product, there's another in development," says Kraus.
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